It’s no longer enough to have an attractive website. Sites that are poorly designed will lose customers and create financial loss for businesses. To save money and have more control, many small business owners design their own websites. Sadly, some of them are not aware of great web design in its fundamentals, leading to websites that fail to attract new and existing customers.
Web design is essentially an art form. In the same way that art offers an experience to the viewer, web design does the same. Designing a website should combine form and function in a way that makes it easy to navigate, interesting to read and easy to use. To achieve this, web designers must follow spoken and unspoken guidelines.
Over the course of building websites for my clients, I have discovered the 5 biggest mistakes.
Having navigation issues on your website will kill its popularity very quickly. We live in an era where everything is delivered instantly, and any delay will cause people to abandon the site. One common web design mistake is making your navigation menu hard to find. Have you ever been to a website and couldn’t find the menu or search bar? It’s extremely frustrating. It should be easy to find the navigation menu; the header, the sidebar, the footer are all good places to position it.
Internet users want answers fast, so they don’t want to waste time searching through paragraphs to find them. For lengthy paragraphs, it is a good idea to break up the text with smaller paragraphs, headlines, and images where appropriate. The general rule of thumb is to leave a lot of white space. Whenever you can, summarize the information and give the user the option of reading more if it is a more in-depth topic.
You can harm your search ranking by using images that aren’t optimized and resized. Imagery that doesn’t fit the message will only confuse your readers, leading them to wonder what the point is. Complex ideas can be communicated quickly and simply with images rather than text. As a result, it is important to remember to use the right images. *Pro tip: make sure your images have relevant names, such as “dog-tea-party.png” instead of “image132.png”, since search engines consider the names of your images when ranking your website.
Your search engine ranking can be adversely affected by a poorly designed website. And in turn people will judge your credibility based on the design of your website. You should ensure your site is compatible with all devices being that mobile viewing is the most popular viewing method. Your website is the entrance to your online store; it should be easy to navigate and direct your customers to where they need to go. They will leave if they have to walk through several isles and doors to find what they need.
It is strangely common for contact information to not be updated. If a visitor has to search through your site for contact info, he or she will likely get frustrated and leave. You should always have a “Contact Us” page easy to access, or have your information at the bottom of every page. By having contact information matching your whois information rather than no contact information, you can actually boost your search rankings.